Wenzhou Asian Art Shoes, Ltd (hereinafter referred to as the East or the East called Art shoes) predecessor, was founded in June 1986, the shoe factory in the process of Wenzhou Dongfeng, then the Eastern Arts, a roof, under an inch of land, a registered capital of 4.6 million, a dozen employees, more than 20 pairs of shoes daily unknown production, products without a license, only a small hut. Eastern art today, with 20 thousand square meters of factory buildings, up to 110 million yuan in fixed assets, East is now the art has to invest the device is already “Niaoqianghuanpao” — 3.000 million constantly updated equipment, were more than 800 sets of equipment, modern lines eight skin. Among them is former Italian company Mon Nina plane after plane to help, help, Wenzhou shoe industry is a rare device, and the introduction of mechanization is Wenzhou shoe first and better one. Today is the Eastern Arts shoes sales exceeding 300 million yuan for the big shoe company sells its products in Russia, Eastern Europe, Japan, Korea, Southeast Asia, several countries, a small amount of exports to the U.S. Jordan, Western Europe and other countries and growing away from central Africa, South Africa, the largest shoe industry of Zhejiang, one of the country’s exports of shoes and large foreign exchange reserves are large. The new century, the shoes of Eastern art designs 260 hectares of land and build a new industrial park east of Arts of China “shoes”. East Art of the goal of development has to do shoe masters to create world famous brand. A private small business, how to lead the international marketing “knife fight outside the country” to achieve excellence as? Valuable business experience;
not Comment: carry out their comparative advantages:
East Arts Shoes successful international marketing important stone.
For most industries in developing countries to ensure the successful implementation of international marketing, it is important to effectively perform its comparative advantage to win with superior performance and low cost market. East Art shoes as our traditional industries, and Italy, advanced shoe company, which is not only superior product, but without the technology to create the Oriental Art, a convenient base for the international market, to give full play to to compare the edge, are the direct product of the price advantages, superior price-performance is to get the international market, to create acceptance. In the Russian market, the products of Oriental art shoe in the performance of other similar international products with almost the same, but the price is lower by half.
are the comparative advantages of Eastern Arts:
(a) The cost of labor in the form of a shoe, a high percentage of labor costs, the Eastern art of politics Employment: 90% of workers “imported”, ie, most of the shoe Arts East in domestic labor force over the underdeveloped western regions. Double advantage in the labor market, led the shoes of Eastern art on the international market, significant price advantage.
(B) benefits of the industrial chain chain advantage is mainly that the division of labor in the field until the final product of the total expenditure. Wenzhou has a long history of shoe production, since the Ming Dynasty 400 years ago Jiajing Lucheng shoes were classified as imperial tribute. Following the political reform and opening, China Wenzhou shoe north-south flow traveled. Around the manufacture of shoes, shoe industry, the industry’s rawhide, footwear, equipment, accessories, footwear design industry and many other related items from a mature industry, Wenzhou make a good chain. As the industry chain to achieve than the branch of work in any kind of industry knowledge, is very high, resulting in high labor productivity, and finally the shoe drop in prices. East Art footwear chain, these advantages, the production of products in the international market with significant price advantage.
(C) The scale advantages of scale advantages, particularly that due to the formation of mass production and lower production costs, economies of scale. As a company shoe, how to make more varieties of small batch requirements in a large number of less and better varieties, and is an important advantage for large-scale way. Art Shoes East since its inception, the improvement on the one hand, leading to mass consumption of products through active promotion ever production shoe, the other by creating competitive products, and, finally, is a clear advantage of scale. Scale has obvious advantages of their products price advantage.
(D), the advantages of specialization in production of East Arts and shoes since its inception, engage in any differentiation, limited funds are invested entirely in technology improvements shoe, has just formed a professional production , formed a production scale, the direct increase in labor productivity, reduce costs and ultimately the formation of the Arts Eastern products at international market price. This is the business of many of our traditional industries are an important way to exploit the international market. Flexible marketing strategy to develop the success of Eastern Arts Shoes important instrument of international marketing
international marketing company, the basic pattern: first domestic, then foreign production is over the road for major international motivation. However, the Oriental model: export, mainly for sale, according to the first resistance against foreign aggression, internal security, the initial start actively pursuing reform and opening up international marketing opportunities in international markets, and then expand the domestic market, we can say that small businesses in our country lead an international marketing, innovation, and the biggest feature is flexible.
wasted no time and the chances of international marketing
shoes using Art East in the international market, we must say at random from the beginning. One day in 1992 a return visit to Wenzhou entrepreneurs relatives, producing shoes saw Eastern Arts, said the temptation: “So why not draw good shoes?” Back in Hong Kong, Hong Kong company in direct contact with Belgian businessman export issues. The quality of Eastern Arts Shoes by commercial parties have issued directly East Arts shoes have received orders for exports, exports this year amounted to $ 1.3 million. Give a taste of international marketing of the “lucky” East Art is the domestic market and develop further and started to expand its international market activities. East Art innovative international marketing model based on profit, rather than trying to establish itself in the usual manner based on the product. This is the art of entrepreneurship eastern starting point and destination. Today is the question: What are your business is so great, why the market has not seen a pair of shoes to make the East Yi; This problem is also a good indicator of Eastern Arts International marketing innovation in this new model, that are export-oriented, first against foreign attack. A good understanding of international marketing opportunities, and pioneers.
