Concepts Marketing
* Dr.P.Shanmukha Rao * Dr.NVSSuryanarayana *
market
: .. The concepts of exchange and relationships, the concept of lead market A market in the amount of actual and potential buyers of a product, those are the buyers have a particular need or desire can be satisfied through exchange relationships.
Marketing means managing markets to achieve profitable relationships with customers. The establishment of these relations is a job. Retailers should look for buyers, you must first identify the need-satisfying offering marketing (product). You must decide whether to make the offer (price) to calculate the offer and how they consider themselves available to consumers (place). Finally, we must begin to target customers in a bid to communicate and convince them of the merits (promotion).
Marketing: Marketing is the business function that identifies customer needs and wants.
Creating customer value and satisfaction is the heart of modern marketing theory and practice. Marketing is the delivery of customer satisfaction at a profit. Many people think of marketing only as a sales and advertising. But the sale and advertising is just the tip of marketing. Marketing means managing markets on the exchanges and relationships to create value and meet the needs and desires. that
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Today, marketing must not be in the old sense, to mean a sale, but a new sense of satisfying customer needs if the dealer does a good job to understand consumer needs;. developed products that offer superior value and prices, distributes and supports effective, these products are very easy to sell Sun, sale and advertising is only part of a größeren”Marketing-Mix”-a series of marketing tools to work together. satisfy customer needs and building relationships with customers.
In general, defined as a social process of marketing and management, to get through which individuals and groups what they need and want through creating and exchanging value with others to a closer economic conditions, marketing involves building profitable, value -. laden exchange with customers. Therefore, we define marketing as a process in which firms create value for our customers and build strong relationships, to capture the value returned by customers.
customer needs
, desires and requirements:
The underlying business strategy is that human needs human needs, the states of felt deprivation including basic physical needs for food, clothing, warmth and security: .. Social needs for belonging and affection, and individual needs for knowledge and self – expression of these needs, not created by marketing experts: .. is a fundamental part of human make-up
wants is the form of human needs take as they are influenced by culture and personality.
An American needs food but wants a Big Mac, fries and a soda. A person in Mauritius needs food but wants a mango. Rice, lentils and beans. Wants wants characterized by the purchasing power it requires. Taking into account the needs and resources, people demand products with benefits that add up to the greatest benefit and satisfaction
Marketing .
Analysis for the creation of the design, implementation and monitoring of programs to design, build and maintain beneficial exchanges with target buyers to achieve attainment of corporate objectives.
Marketing Concepts
Production
product
Sale
Marketing
Social
Production concept:
Management should focus on improving production and efficiency of distribution. When demand for a product exceeds the supply, management should seek ways to increase production. If products cost very high, productivity improvements are necessary to bring it down.
Concept Product:
Consumer Products will provide the advantage, the quality, performance and innovative. An organization should devote energy to continue to make product enhancements.
Sale sense:
Consumers do not buy enough of your organizations, and the last large-scale sales and marketing effort.
Current & Profits from the sale
Products Factory sales support
sale
:
The sale is also an important function of marketing. It is the process whereby goods and services to end customers who need electricity. The sale focuses on the needs of the seller.
marketing plan:
Integrated profit clients through
market needs, customer satisfaction marketing »/ p>
The marketing concept states that the achievement of organizational goals depends on identifying the needs and wants of target markets and achieve the desired satisfaction more effectively and efficiently than competitors.
Marketing means taking the customer. Marketing focuses on customer needs. Make a profit from long-term relationships and customer satisfaction with customer value.
Basic
social sense:
Social report to the concept of business that the organization <
p> society
(human being)
consumer
(want satisfaction)
The company
(gains)
should be the needs, desires and interests to identify target markets.
marketing mix (4 Ps):
Marketing-mix all controlled tactical marketing tools include a target market.
watt electrical input means that goods and services the company offers a combination of the target market. Ex: & Nuts & Bolts, spark plugs, pens, pencils, etc.
Ø The price is the amount of money the customer must pay for obtaining a product
Ø The set includes a business that the product for them. make available to the consumer target
Ø a means of promoting the activities of its customers intended to communicate the benefits of the product and convince them to buy it. Ford gives money every year on advertising to consumers about the company and its product.
Product range of products
Quality & Design
functions
name
Packaging & Services
guarantees and delivery costs
Price List Price
Discounts
Allowances
> payment deadline
credit conditions
/ p> Channels
website
Coverage & Presence
Range
Census
> carry
Logistics
/ p>
Advertising Promotions
Personal sale
Sales Promotion
/ p> target
clients <
/ p>
/ p>
marketing costs / traffic control:
The company wants to design and put into energy in the marketing mix that will best achieve the goals of target markets.
Development Strategic Planning
developing marketing plans
implementation
Carry plans
/ p> (The company combines the projects
in action)
control measure results
<
/ p> Evaluation of the results
Remedies
Analysis